However, as the opportunity to monetize and generate exposure through User Generated Content (UGC) became a viable option, the trend has changed to track and monetize. Initially, rightsholders often exercised the policy to block or takedown any content that contained their copyrights. Using the tools, rightsholders started to add and edit asset metadata on copyrights they controlled. The CMS had already been made available to record labels and film/tv companies. On January 1, 2012, the Content Management System (CMS) was launched and made available to select music publishing rightsholders. Google took advantage of RightsFlow’s efforts and rolled the technology and data into what would become Content ID Content Management System.
RightsFlow had amassed an enormous catalog and developed software to aid in the identification, reporting, and payment of royalties associated specifically with music publishing licenses. In 2011, Google acquired the company RightsFlow. A resulting provision stated Google needed to provide a tool for rightsholders that was “efficient” and “effective” for them to manage their rights. The lawsuit sought more than $1 billion in damages. In 2007, Viacom and other content providers sued YouTube, alleging that the company should be held liable for copyright infringement for hosting thousands of infringing videos uploaded by users between 20. It experienced explosive growth and was then acquired by Google in 2006 for $1.6 billion. YouTube was created in 2005 by Chad Hurley, Steven Chen, and Jawed Karim as a way to easily view and share video via the internet. The parties settle out of court.Ĭontent ID is launched allowing Rights Holders to be able to manage their copyrights. RightsFlow is acquired by YouTube-offering music licensing, software, reporting, and royalty payments.Ĭourt rules in favor of YouTube, allowing them to appreciate the safe harbor provisions of the Digital Millennium Copyright Act (DMCA). Viacom and other content providers sue YouTube for enabling the hosting and sharing of copyrighted material. One will also find links to tools and additional resources that can be utilized to further one’s education and get the most from the network.įinally, as questions and ideas arise, please do not hesitate to reach out to Exploration for clarification.
It is recommended that the reader takes time to fully consume all of the information offered in order to take full advantage of all that YouTube has to offer. The YouTube Guide for the Music Business is the most exhaustive resource on the subject that exists. Ultimately our goal is for the reader of this guide is to walk away feeling confident in their understanding of how the moving parts of YouTube and the music business work together. Attorneys, managers, staff, and the like that work ancillary to the music business.Students and/or artists who are just starting to learn how YouTube might play a role in their music business.